3 ms·

The real question is why Fuji changed its name to "Fujufilm" just as film was phased out...

• sottol 2y ago
  For the retro vibes? Or maybe their polaroid-style mini film cameras? They do _really_ well with their Instax line - afair it was > 50% of their revenue once.
• SushiHippie 2y ago
  > On September 19, 2006, Fujifilm announced plans to establish a holding company, Fujifilm Holdings Corp. Fujifilm and Fuji Xerox would become subsidiaries of the holding company. A representative of the company reconfirmed its commitment to film, which accounts for 3% of sales. https://en.wikipedia.org/wiki/Fujifilm https://en.wikipedia.org/wiki/Fujifilm
• lm28469 2y ago
  It's more complex than that: https://holdings.fujifilm.com/en/about/history https://holdings.fujifilm.com/en/about/history