A lot of the religious arguments over Apple amount to "it just works so I'm willing to pay more" vs "you just ____ and you'll pay less". The author discovers wh

A lot of the religious arguments over Apple amount to "it just works so I'm willing to pay more" vs "you just ____ and you'll pay less". The author discovers what Apple knows: make it simple, make it work, and make it save customers time and they'll fall over themselves handing you money.