You will only make money if there's a mass of people willing to spend money to see you, and they need to be able to do that regularly. Brands will only sponsor

You will only make money if there's a mass of people willing to spend money to see you, and they need to be able to do that regularly. Brands will only sponsor you if you show up on the news wearing their brand often. I don't think there's a lot of triathlon events around and people willing to pay good money to watch them. And those events usually have minor media coverage. I think that the only solution here is to focus on those sports which people actually want to watch. Unless your priority is not to give people something to enjoy but to get medals and international reputation, in which case yeah, the Government should cover the bill, not sure if that's what this article is trying to get at?