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It depends on your business. I'm not an Olark user, but I've been running some back of the envelope calculations. One year of the Bronze plan, at $180, is seve
by oz 14y ago
It depends on your business. I'm not an Olark user, but I've been running some back of the envelope calculations.
One year of the Bronze plan, at $180, is several orders of magnitude lower than my average customer lifetime value, so it's easily worth it, even if it only gains me 1 customer per year. Your mileage may vary.
But right now, most of my customers are coming through my email marketing, so I won't signup now. But I definitely will in a few months.
- lukevdp 14y agoYou need to also count the cost of your time spent talking to prospects
- kanamekun 14y agoIt can be tricky assigning a cost to something that's so important to a startup (customer development). In almost every startup I've been involved with, the engineers who spent the most time talking to customers ended up being the ones who created the most valuable features.
- lukevdp 14y agoagreed. I think Live Chat is a great idea (I use it for my own product) for the customer development aspect. I was just saying there is an opportunity cost involved as well.