Hmm, how much would 10 billion buy in culture? Or spend on promoting sports among general population? To me it has long time seemed like Olympics does not have

Hmm, how much would 10 billion buy in culture? Or spend on promoting sports among general population? To me it has long time seemed like Olympics does not have cost-benefit correct. Money spend could likely get more effective and bigger benefits in other ways. Then again getting money to waste without big ticket item is hard.