In my market, they nearly doubled the price of a Big Mac, but had a perpetual in app coupon of 'buy one, get one for .29' which evened it back out on two. Wend

In my market, they nearly doubled the price of a Big Mac, but had a perpetual in app coupon of 'buy one, get one for .29' which evened it back out on two. Wendy's largely does the same. I imagine it's to take advantage of hungry passerby's and such.