Content is the most important if you want to create a sustainable sharing based model. But, generally with reddit since quite some time the frequency of which

Content is the most important if you want to create a sustainable sharing based model. But, generally with reddit since quite some time the frequency of which the content is repeating is shortening substantially: Try for yourself - have a look at imgur and point out the images that you have not seen during the last 24/36 months repeating over and over ( not counting the variations of cat pics, funny heads etc) So that is their mainstream - but there are many other still functional areas underneath. Now if we are talking mainstream that's where this ban of BusinessWeek.com, Phys.org, ScienceDaily.com, TheAtlantic.com, and GlobalPost comes into play. When an organisation like reddit that is facing a more and more immanent lack of content bans content - well looking at that as a desperate move might be kind. In other words - they have lost the understanding of their own business model or more precisely the underlying principle of their overall existence - sharing content. So if those sites are the ones who share the most content - fine - IMHO at least most of them are known to have created value content for many years (some for decades and beyond). The whole thing that a shop like reddit might achieve with that is pushing more and more of their long time supporters to the sites where the most of its content originates from. Or in other words - sure wag the dog - or even better - post the whole thing on AOL, digg.com, myspace or name your own previous network(s)...