> The early termination fees in the FTC case represent “less than half a percent of our annual revenue,” Rao told me. “It doesn’t drive our business, it doesn’t

> The early termination fees in the FTC case represent “less than half a percent of our annual revenue,” Rao told me. “It doesn’t drive our business, it doesn’t drive our business decisions.” This feels extremely disingenuous. Because how many people see the early termination fee and then decide to continue with Adobe for the remainder of the year rather than switch to a competitor, because of the sunk cost? The point of the early termination fee isn't to get people to pay it. Measuring how many people pay it is to miss the point entirely. The point of the early termination fee is to prevent people from cancelling entirely. It would be much more interesting to see how many people try to cancel, get to the point where it reveals how much they'll be charged to cancel, and then don't.