If you just describe software that solves a truly painful problem, people will ask "how do I sign up?" even if the software isn't built yet. The key is to desc

If you just describe software that solves a truly painful problem, people will ask "how do I sign up?" even if the software isn't built yet. The key is to describe the problem better than the prospect can describe it themselves. The prospect can instantly relate and assume you have the solution. Other software is harder to sell, especially "aspirational" software that doesn't solve users' top one or two problems. Often those are "solutions looking for a problem."