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You're not really saying "They're not offering a product" - so much "They're not offering a product at a price I want", which is really a very different stateme
by kimixa 2y ago
You're not really saying "They're not offering a product" - so much "They're not offering a product at a price I want", which is really a very different statement.
They're intentionally differentiated in the market and marked up due to the relatively higher R&D costs from targeting a much smaller market niche, with it's own demands on development. I doubt you'll just be running games on them, after all.
If that is your niche, AMD is effectively saying they don't want your custom at that price. No point selling products that lose money, after all. AMD have done it before - arguably are doing it right now as their graphics BU lost money last year if you exclude APUs and consoles - and it went badly each time (despite what some people say about "Market Share!" on some internet forums).
- AnthonyMouse 2y agoThat strategy doesn't win though. The enterprise is going to buy the enterprise GPU anyway because they're spending someone else's money and it's a tax write off and the enterprise GPUs are faster and have ECC memory in addition to having more VRAM. But giving something for hobbyists to play with is how you build an ecosystem. So not only do they get higher margins on their consumer GPUs, they get more code written for their architecture, which lets them sell more of the expensive GPUs. Not doing that is making a mistake.