> What do you think will happen to prices for context-based advertising if targeted advertising goes away? It's quite obvious, isn't it? They will stop buying

> What do you think will happen to prices for context-based advertising if targeted advertising goes away? It's quite obvious, isn't it? They will stop buying ads altogether. The entire reason targeted ads pay better is because they have a higher conversion rate, so advertisers can afford to pay more. > Many of the ads that finance the YouTube ecosystem are context-based and not targeted. And that's why shovel-ware "personal finance" crap YouTube channels make mega-bux, while actually interesting creators earn pennies. If you want more "junk food content", have at it: Ban all the targeted ads! Just don't come crying in five years when there's nothing good to watch or read.