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I have some excellent news for you about the legality of targeted advertising under the GDPR. The GDPR is very clear about this. Advertising is not a legitimat
by ADeerAppeared 2y ago
I have some excellent news for you about the legality of targeted advertising under the GDPR.
The GDPR is very clear about this. Advertising is not a legitimate interest or a functionally-required data processing, ergo, it may only be done with user consent. And that user consent may not be coerced in any way at all, you may not even refuse access to services if users reject their data being used.
It's taking a while to go up and down the courts, but the days of ad-tech are numbered.
- xvector 2y ago[flagged]
- aniviacat 2y agoThere are no free web services. By watching ads you are paying with other people's money.
- Too 2y agoGood intentions but how well is that working out so far? Only thing we got was annoying cookie popups everywhere, where consent is one click away and reject is three layers behind a small “learn more” button.
- sensanaty 2y agoThat just shows us that the companies don't give a shit and are implementing every dark pattern under the sun to keep harvesting data. The ePrivacy bill, GDPR and the EU cookie laws say nothing about cookie banners or anything of the sort, companies just make it as annoying as possible so that people get tired by it and mindlessly click reject. Guess what, the whole hidden reject thing? That's not legal. Opting out should be equally as easy (or easier) than opting in, which a lot of EU companies realize.
- afiori 2y agoevery meeting I have been in wrt PII collection had some provvisions for 1) how will this be protected enough 2) how can we easily delete this if needed; so I would say decently.