In my opinion, nothing is lost here. They will either put out new improved and cheaper versions until they get the interest they want, or wait for someone else

In my opinion, nothing is lost here. They will either put out new improved and cheaper versions until they get the interest they want, or wait for someone else to innovate and then copy it better, the apple way (TM). I don’t see a way where this is apples downfall until they continue to f it up again and again.