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> Untargeted ads pay less than 5% what targeted ones do. Even assuming that is true, companies are bidding for user's attention and against each other. What do
by chmod775 2y ago
> Untargeted ads pay less than 5% what targeted ones do.
Even assuming that is true, companies are bidding for user's attention and against each other. What do you think will happen to prices for context-based advertising if targeted advertising goes away?
> and the one billion YouTube viewers would likely be quite upset about it
Great example. Many of the ads that finance the YouTube ecosystem are context-based and not targeted.
- burnerthrow008 2y ago> What do you think will happen to prices for context-based advertising if targeted advertising goes away? It's quite obvious, isn't it? They will stop buying ads altogether. The entire reason targeted ads pay better is because they have a higher conversion rate, so advertisers can afford to pay more. > Many of the ads that finance the YouTube ecosystem are context-based and not targeted. And that's why shovel-ware "personal finance" crap YouTube channels make mega-bux, while actually interesting creators earn pennies. If you want more "junk food content", have at it: Ban all the targeted ads! Just don't come crying in five years when there's nothing good to watch or read.