3 ms·

This would kill the free internet tomorrow, and the one billion YouTube viewers would likely be quite upset about it. Untargeted ads pay less than 5% what targ

This would kill the free internet tomorrow, and the one billion YouTube viewers would likely be quite upset about it. Untargeted ads pay less than 5% what targeted ones do.

rpbiwer2 2y ago
The Internet existed before Internet ads (and particularly targeted ads) did. Personally, while I don't necessarily disagree with the point you're making, I'm curious to see what a pendulum swing in the opposite direction might look like.
chmod775 2y ago
> Untargeted ads pay less than 5% what targeted ones do. Even assuming that is true, companies are bidding for user's attention and against each other. What do you think will happen to prices for context-based advertising if targeted advertising goes away? > and the one billion YouTube viewers would likely be quite upset about it Great example. Many of the ads that finance the YouTube ecosystem are context-based and not targeted.
- burnerthrow008 2y ago
  > What do you think will happen to prices for context-based advertising if targeted advertising goes away? It's quite obvious, isn't it? They will stop buying ads altogether. The entire reason targeted ads pay better is because they have a higher conversion rate, so advertisers can afford to pay more. > Many of the ads that finance the YouTube ecosystem are context-based and not targeted. And that's why shovel-ware "personal finance" crap YouTube channels make mega-bux, while actually interesting creators earn pennies. If you want more "junk food content", have at it: Ban all the targeted ads! Just don't come crying in five years when there's nothing good to watch or read.
fooker 2y ago
If targetted ads are suddenly illegal, won't this mean the advertising market jumps 20x larger? Either that, or we'll find out what just content based untargetted ads work pretty well.

3 ms·

This would kill the free internet tomorrow, and the one billion YouTube viewers would likely be quite upset about it. Untargeted ads pay less than 5% what targ

by ApolloFortyNine 2y ago

This would kill the free internet tomorrow, and the one billion YouTube viewers would likely be quite upset about it. Untargeted ads pay less than 5% what targeted ones do.

rpbiwer2 2y ago
The Internet existed before Internet ads (and particularly targeted ads) did. Personally, while I don't necessarily disagree with the point you're making, I'm curious to see what a pendulum swing in the opposite direction might look like.
chmod775 2y ago
> Untargeted ads pay less than 5% what targeted ones do. Even assuming that is true, companies are bidding for user's attention and against each other. What do you think will happen to prices for context-based advertising if targeted advertising goes away? > and the one billion YouTube viewers would likely be quite upset about it Great example. Many of the ads that finance the YouTube ecosystem are context-based and not targeted.
- burnerthrow008 2y ago
  > What do you think will happen to prices for context-based advertising if targeted advertising goes away? It's quite obvious, isn't it? They will stop buying ads altogether. The entire reason targeted ads pay better is because they have a higher conversion rate, so advertisers can afford to pay more. > Many of the ads that finance the YouTube ecosystem are context-based and not targeted. And that's why shovel-ware "personal finance" crap YouTube channels make mega-bux, while actually interesting creators earn pennies. If you want more "junk food content", have at it: Ban all the targeted ads! Just don't come crying in five years when there's nothing good to watch or read.
fooker 2y ago
If targetted ads are suddenly illegal, won't this mean the advertising market jumps 20x larger? Either that, or we'll find out what just content based untargetted ads work pretty well.