Or, just be the CEO, apologize profusely one time, then watch as the disaster doesn't even affect your stock price for more than a week or two. Because, hey, so

Or, just be the CEO, apologize profusely one time, then watch as the disaster doesn't even affect your stock price for more than a week or two. Because, hey, sometimes a catastrophe is just the cost of doing business. You could also say you didn't have "good product market fit", and then get another round of funding. Remember: it's not fraud if you sincerely believe in your business idea!