Only folks who have already made their reputation can get away with zero online presence. For the rest of us you need at least a professional profile (even new

Only folks who have already made their reputation can get away with zero online presence. For the rest of us you need at least a professional profile (even new grads) eg. LinkedIn. Just don't mix professional and personal data and keep the latter to a minimum and access restricted. Getting "googled" is the norm nowadays and hence you need to make sure people find only what you want them to find. Psychologically, every piece of data that you provide about yourself influences my perception of you even if it seems completely irrelevant/inconsequential to you. Also the form in which you provide your data is very important and so your language must come across as confident but not cocky, assertive but not aggressive, factual but not tiresome, positive but not hyperbole, and must be designed to pique the reader's interest so that he/she actually reaches out to you.