4 ms·
You know what, how about this: A corporation gets to spend let's say up to 5% of its total budget on advertising in the first two months of its existence, as lo
by BobaFloutist 2y ago
You know what, how about this: A corporation gets to spend let's say up to 5% of its total budget on advertising in the first two months of its existence, as long as it has a new product that is exclusive to the company and as long as the company is advertising exclusively for itself and for the new product, and as long as the corporation is financially and structurally independent from established corporations. Any loopholes that let Coca-Cola take advantage of this are systematically closed, the intent of the law is clearly communicated, and the FTC fines any established corporation trying to work around it.
This advertising is only legal to put in free versions of media that have paid ad-free versions, and to opt-in newsletters organized by product (so that people can pay to keep it out of their lives but if they're curious about innovations in a space or just want to know what's coming out they can get a slight discount for it).
This also gives an advantage to new companies, which is probably a good thing, though could of course be abused by a billionaire with fly-by-night companies, at which point we'd have to patch that loophole. Maybe with my favorite idea of "ownership disclosures", where the majority owner(s) of any given corporation has to be disclosed on product labels, so that you know if you're buying from Nestle or Unilever even if they want to obfuscate that fact.