>If you have two customers and you need a thousand customers to cover your fixed costs, you're out of business before this has time to be effective. Spend your

>If you have two customers and you need a thousand customers to cover your fixed costs, you're out of business before this has time to be effective. Spend your marketing budget on your fixed costs. Also, is your product direct-to-consumer? Because if it isn't, there are established channels to sell it to distributes, and if it is, you're likely a big part of the problem (since marketing of direct-to-consumer products is not usually a tool to let people know about new quality products).