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For last 3 years it feels like clothing with worm logo is all around - there are tshirts, hoodies, pretty sure I even noticed socks and backpacks. NASA managed

by pndy 2y ago

For last 3 years it feels like clothing with worm logo is all around - there are tshirts, hoodies, pretty sure I even noticed socks and backpacks. NASA managed to promote itself quite well and its branding raised to the range of a popculture symbol. Comparable ESA is rather a "quiet" agency and its merchandise exist solely on their site and nowhere else; I wonder if they do have similar document regarding logotype. --- Since we're talking about space, agencies and logos, a little story: there's POLSA - Polish Space Agency, cause we can into space contrary to popular belief. In 2015 the agency has launched a competition to design its logo and over 400 works were sent. The reward was 10k PLN/ ~2.3k €. Work of renown poster artist was selected, independently from all other works submitted which raised quite a storm here. The director of the organizational office stated that: "none of the designs submitted met the aesthetic requirements for a logo. In addition, despite the fact that close to 400 designs were received, in many cases we had to deal with reproductive work." In the end, in 2021 another logo was made and agency didn't disclosure who was the author and how much this lovely thing cost. Works submitted: https://joemonster.org/art/35407 https://joemonster.org/art/35407 - copied from fb page that tried to collect all rejected designs; some are clearly jokes (Bolek and Lolek inside Jetsons' flying car, or coat of arm eagle tail repurposed as rocket) but there are few which were really good Design commissioned and executed by prof. Mieczysław Wasilewski for 15k PLN/ ~3.5k €: https://brandingmonitor.pl/zenujacy-zart-polskiej-agencji-kosmicznej/ https://brandingmonitor.pl/zenujacy-zart-polskiej-agencji-ko... The final logo: https://www.urania.edu.pl/wiadomosci/polska-agencja-kosmiczna-ma-nowe-logo-0 https://www.urania.edu.pl/wiadomosci/polska-agencja-kosmiczn...

croisillon 2y ago
for all good things ESA does, NASA was the first on the Moon and that's pretty much anyone needs to know...
- eastbound 2y ago
  There is an old debate that the Russians were the first during the whole race to space (first in orbit, first animal, first human - both died), and were overpassed by the americans at the last leg. Then the Europeans were ahead with a supersonic jet in commercial exploitation, and the Russians beat us this time (by 3 months, with a copy of our own design).
  - rdlw 2y ago
    Both died?? I mean, Neil Armstrong died too, but it hardly seems fair to put it that way... Also, you missed first spacewalk and that they got the first satellite AND the first human in space, and the first flyby of the moon, and the first images of the far side of the moon, and the first extraterrestrial rover.
croisillon 2y ago
Lagniappe: https://edition.cnn.com/2022/07/23/tech/nasa-apparel-popularity-space/index.html https://edition.cnn.com/2022/07/23/tech/nasa-apparel-popular...
mewse-hn 2y ago
That is really unfortunate that they landed on a logo suspiciously similar to the logo for the game Starfield when there were so many good submissions. Half of the 22 submissions that were rejected look cleaner and more professional than the final version. The controversy seems justified.
- pndy 2y ago
  Wasilewski's blue triangle design was ridiculed as an unaware call to polandball and few memes spawned here and there. Personally, I think that the saddest thing is that govt still doesn't have an unified visual identification for all its departments and agencies - old logos are still being all around and digital govt platform sites are different one from another. https://www.gov.pl/web/premier/wspolna-identyfikacja-wizualna-administracji-rzadowej https://www.gov.pl/web/premier/wspolna-identyfikacja-wizualn... - sadly, in Polish but they are aware since 2022 that unified style is already a thing elsewhere

by pndy 2y ago

croisillon 2y ago

for all good things ESA does, NASA was the first on the Moon and that's pretty much anyone needs to know...

eastbound 2y ago
There is an old debate that the Russians were the first during the whole race to space (first in orbit, first animal, first human - both died), and were overpassed by the americans at the last leg. Then the Europeans were ahead with a supersonic jet in commercial exploitation, and the Russians beat us this time (by 3 months, with a copy of our own design).
- rdlw 2y ago
  Both died?? I mean, Neil Armstrong died too, but it hardly seems fair to put it that way... Also, you missed first spacewalk and that they got the first satellite AND the first human in space, and the first flyby of the moon, and the first images of the far side of the moon, and the first extraterrestrial rover.

croisillon 2y ago

Lagniappe: https://edition.cnn.com/2022/07/23/tech/nasa-apparel-popularity-space/index.html https://edition.cnn.com/2022/07/23/tech/nasa-apparel-popular...

mewse-hn 2y ago

That is really unfortunate that they landed on a logo suspiciously similar to the logo for the game Starfield when there were so many good submissions. Half of the 22 submissions that were rejected look cleaner and more professional than the final version. The controversy seems justified.

pndy 2y ago
Wasilewski's blue triangle design was ridiculed as an unaware call to polandball and few memes spawned here and there. Personally, I think that the saddest thing is that govt still doesn't have an unified visual identification for all its departments and agencies - old logos are still being all around and digital govt platform sites are different one from another. https://www.gov.pl/web/premier/wspolna-identyfikacja-wizualna-administracji-rzadowej https://www.gov.pl/web/premier/wspolna-identyfikacja-wizualn... - sadly, in Polish but they are aware since 2022 that unified style is already a thing elsewhere