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I don’t know which is worse, that they sold my data or that it was worth so little.
by celeritascelery 2y ago
I don’t know which is worse, that they sold my data or that it was worth so little.
- b112 2y ago50 or 100 million customers, a few pennies each, is a lot of pennies. It's why car interiors are so cheap, when alternatives aren't expensive.
- tiltowait 2y agoFrom the article, they’re making paltry sums at their scale. Honda raked in a whopping $6k per year, while Hyundai made out like a bandit at $160k/yr. Looking at their revenues, this is just silly money. Honda pulled in $100B in revenue in 2022; Hyundai, $85B. That they would even bother with this program given the potential backlash is bizarre.
- AnimalMuppet 2y agoForget the backlash. I'm pretty sure that Honda spent more than $6k per year for the cost of the people to run this, so they lost money on the operation before any reputation hit is accounted for.
- deleted 2y ago[deleted]
- whamlastxmas 2y agoMy assumption is they’re sharing this data for a third party to provide services, for example consulting on how Honda can better market their existing customers
- a3n 2y agoProof of concept. They're probably planning and designing something much more lucrative. Why else bother with silly money?
- garrickvanburen 2y agoI agree. The prices don’t seem to reflect how valuable we’re told this data is