It's definitely a rational response. Not all rational responses make for successful, profitable companies, though. Ads are often a poor business decision, as th

It's definitely a rational response. Not all rational responses make for successful, profitable companies, though. Ads are often a poor business decision, as they can cheapen both your product and your business's image. As to your "fuck 'em", if that's your attitude, why bother servicing them at all? Providing ads is simply a way of enabling free users. Stop the ads and the free users, you'll be better off. There's been a lot of links about that, here's one: [1]. And I love those quotes. [1]: http://blog.pinboard.in/2011/12/don_t_be_a_free_user/ http://blog.pinboard.in/2011/12/don_t_be_a_free_user/