More likely they're struggling to understand the minimum the public will tolerate and put that into acceptable marketing copy. With the history of the automobi

More likely they're struggling to understand the minimum the public will tolerate and put that into acceptable marketing copy. With the history of the automobile industry, they have a fabulous amount of data on how long vehicle bits last in different configurations. The only minor variable is the computerized bit. I say "minor" because they can use older COTS electronics to do all the things a car needs, and then stick an iPad[1] on the console. 1 - another tablet, touchscreen, whatever. Notwithstanding the arguments against touch interfaces in cars.