Somehow you have to get your product in front of (and probably give it away) to the people doing the independent reviews and product testing. That's marketing.

Somehow you have to get your product in front of (and probably give it away) to the people doing the independent reviews and product testing. That's marketing. There are probably some exceptions in well-defined markets with a limited number of products like automobiles but those are actually companies that, in general, spend a lot on marketing and advertising.