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The reason is because whey protein has some huge advantages for modern consumers. It stores for long periods, can conveniently be added to smoothies, and has an
by cnity 2y ago
The reason is because whey protein has some huge advantages for modern consumers. It stores for long periods, can conveniently be added to smoothies, and has an incredibly high protein content. When people are for example weightlifting this is a massive boon for reaching macro targets.
- globular-toast 2y agoPeople into bodybuilding have been using whey protein for decades. There's not that many extra people into bodybuilding now to account for the extra demand.
- some_random 2y agoThere are orders of magnitude more people exercising at gyms with the specific goal of achieving some kind of desired body type, even if they aren't bodybuilders per se.
- JamesSwift 2y agoTheres definitely a much larger population who cares about 'macros' now vs just those specifically in the bodybuilding space. A very high percentage of people that workout regularly in any capacity supplement their protein. Whey protein is generally the most economical way of doing that.