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By Brute Force, I think I mean just incentivizing the audience in some way. The two most likely ways to incentivize are: 1. Monetary - Yelp paid reviewers a
by bbalfour 14y ago
By Brute Force, I think I mean just incentivizing the audience in some way. The two most likely ways to incentivize are:
1. Monetary - Yelp paid reviewers a couple bucks a review. At Viximo we paid out guarantees. Glam paid out guarantees on minimum CPM's to early publishers.
2. Social Capital - From stories I've heard about LinkedIN, Reid Hoffman and early employees got friends to use the network and invite others.
3. Early Access/Coolness - You see this with beta invites, restricting early access, etc.
- wsu718 14y agoAirBnb also owes some success to a bit more gray/black hat approach if I remember correctly: http://davegooden.com/2011/05/how-airbnb-became-a-billion-dollar-company/ http://davegooden.com/2011/05/how-airbnb-became-a-billion-do... Sometimes you gotta do what it takes.