> If you have two customers and you need a thousand customers to cover your fixed costs, you're out of business before this has time to be effective. The obvio

> If you have two customers and you need a thousand customers to cover your fixed costs, you're out of business before this has time to be effective. The obvious answer is that you chose a risky business to go into. There as a time when if you sold tiny hinges to mount stamps in a stamp collecting book there would be a Philatelist Monthly magazine or such that would be your target market where you can advertise.