If I had to take a guess, I'd say they probably just drank their own Kool-Aid and routinely fall prey to overconfidence. It might as well be dogfooding, but to

If I had to take a guess, I'd say they probably just drank their own Kool-Aid and routinely fall prey to overconfidence. It might as well be dogfooding, but to me that seems a bit too, hm, say, intellectually honest for what is basically a PR move in a hype market.