3 ms·

A lot of marketing is not falsehood spreading. It’s literally just trying to get the word to potential customers that a thing exists that might be useful to the

A lot of marketing is not falsehood spreading. It’s literally just trying to get the word to potential customers that a thing exists that might be useful to them. Most b2b marketing is like that. I agree that marketing where they have an attractive person just show something is manipulative though.

kelnos 2y ago
Show me an ad that you think is just "trying to get the word out" and I'll show you the lies.
- deleted 2y ago
  [deleted]
- kortilla 2y ago
  Sure, google “skid steer rental Chicago”. One of the sponsored results is for an electric skid steer that I didn’t know existed. This is genuinely useful to know for small jobs. Another sponsored result is for a delivery rental service that can bring them anywhere. Also good to know for jobs where I don’t want to go to an equipment rental place in the city to haul it myself to a site 150 miles away. A separate example is that lots of airports have 3rd party off airport parking that is cheaper. A billboard on the highway to the airport that says “off-site aport parking $20/day, $80/week with 24/7 shuttle service every 15 mins” is literally all just useful information about a way to save money using a third party at a convenience cost that you wouldn’t think to look into.
account42 2y ago
-Xoogler working in the startup world Please consider that your worldview may be warped.
- kortilla 2y ago
  Please consider you might not understand why I left.
barnabee 2y ago
This is just so wide of the mark in my experience, especially B2B where the sales and marketing tactics are just, well, awful. What I have observed is that almost without fail, I find out about really good, high quality products and services from friends and colleagues, through more general word of mouth, by reading reviews, and by research, not through ads. In fact, it is so noticably true that what is being advertised to me is rarely what I want that I use advertising as a negative signal. If I recall seeing ads for something, I will consciously avoid buying it and that usually works out for the best. So I conclude advertising is mostly important for duping people into buying things they don't really want or need, that are more than likely nothing special, and that society would benefit greatly from a ban on advertising.

kelnos 2y ago

Show me an ad that you think is just "trying to get the word out" and I'll show you the lies.

deleted 2y ago
[deleted]
kortilla 2y ago
Sure, google “skid steer rental Chicago”. One of the sponsored results is for an electric skid steer that I didn’t know existed. This is genuinely useful to know for small jobs. Another sponsored result is for a delivery rental service that can bring them anywhere. Also good to know for jobs where I don’t want to go to an equipment rental place in the city to haul it myself to a site 150 miles away. A separate example is that lots of airports have 3rd party off airport parking that is cheaper. A billboard on the highway to the airport that says “off-site aport parking $20/day, $80/week with 24/7 shuttle service every 15 mins” is literally all just useful information about a way to save money using a third party at a convenience cost that you wouldn’t think to look into.

account42 2y ago

-Xoogler working in the startup world Please consider that your worldview may be warped.

kortilla 2y ago
Please consider you might not understand why I left.

barnabee 2y ago

This is just so wide of the mark in my experience, especially B2B where the sales and marketing tactics are just, well, awful. What I have observed is that almost without fail, I find out about really good, high quality products and services from friends and colleagues, through more general word of mouth, by reading reviews, and by research, not through ads. In fact, it is so noticably true that what is being advertised to me is rarely what I want that I use advertising as a negative signal. If I recall seeing ads for something, I will consciously avoid buying it and that usually works out for the best. So I conclude advertising is mostly important for duping people into buying things they don't really want or need, that are more than likely nothing special, and that society would benefit greatly from a ban on advertising.