Despite the negative framing of the headline, the number trading for an EV has always been above the rate that the general population buy EVs, and is improving

Despite the negative framing of the headline, the number trading for an EV has always been above the rate that the general population buy EVs, and is improving over time, e.g it's about 4.5x the rate of EV purchase in US (about 7%) right now. Possibly more importantly missing from the headline is "at dealerships" so missing anyone who traded their Tesla in to Tesla (or other non-dealership option) when upgrading.