I don't like billboards much, so I'm fine with dropping them. Although this ban still allows sport advertisement, looks like sport brands will just start advert

I don't like billboards much, so I'm fine with dropping them. Although this ban still allows sport advertisement, looks like sport brands will just start advertising every single match and gain exposition on the cheap. And of course we all can prefer "cultural" advertisement to soft drinks, but If the intent is to reduce visual pollution, why does the content of the advertisement matter?