5 ms·
I think this is just more of knowing your market but still b2b. For example, I know of many b2b products that market to individual team-leads. They price themse
by withinboredom 2y ago
I think this is just more of knowing your market but still b2b. For example, I know of many b2b products that market to individual team-leads. They price themselves to be easy to expense by a team lead, but once more teams adopt the product, they switch into enterprise pricing/sales tactics.
There are some parts of the world where b2b has different laws around invoicing, payment terms, etc. from b2c. For example, here in the Netherlands, I have to provide min 14-day terms on business invoices, along with very specific rules for those invoices. On b2c sales, I need to provide a return/refund policy that adheres to Dutch law, I can charge late fees, and I can have the consumer pay up-front.
So, I get your nuance, but sometimes the law doesn't give us the freedom to use it... or we don't want to because then it introduces legal nuance that can be bad for business.