There are companies doing exactly that: augmented reality / computer vision advertising. - https://www.uniqfeed.com/our-solutions/football/ https://www.uniqfee

There are companies doing exactly that: augmented reality / computer vision advertising. - https://www.uniqfeed.com/our-solutions/football/ https://www.uniqfeed.com/our-solutions/football/ - https://supponor.com/ https://supponor.com/ They have on their websites some neat examples. For example Supponor literally replaces the ads in the live stream (see the hockey example on their front page). Not sure if it's the same two companies, but you can find an impressive result video here: https://www.reddit.com/r/blackmagicfuckery/comments/uf0re1/different_ads_for_different_sports_channelshow/ https://www.reddit.com/r/blackmagicfuckery/comments/uf0re1/d...