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Cameo works great for people who aren't so dull that every celebrity they're interested in is a super-wealthy A-lister.

bastawhiz 2y ago
Agreed! If any of the celebrities they care to get videos from are on Cameo. Which, as it turns out, isn't really the case.
kbos87 2y ago
Agree, I don't think product-market fit is the problem here. A lot of the takes here assume they need to attract top talent and they don't. There's a very long tail of popular-ish, C and D list celebrities who can command $50-$250 a video. There's a business that can work, though I agree it could never command the insane valuation it had at the peak. There's also a reasonably good likelihood that their costs aren't well managed.
- Ekaros 2y ago
  There is always two sides I am starting to think here. The size of the team working and if that is growing when it does not need to and is it in some over priced location. And then there is how much is being burned on marketing. I have not seen it for Cameo, but just looking at sponsorship deals in social media and one wonders is there really that much money in this single spot?
stevekemp 2y ago
I have to say I really enjoyed using the service. I paid Spike and Drusilla, from Buffy, to say/sing happy birthday to my wife. Neither are top-tier actors, but they're both completely recognizable James Marsters in particular I guess, as he's done a lot of narration for things like the Dresden Files. There were "super-popular" actors available, for significant sums, but these two were cheap enough that it was a no-brainer to gamble on a good result, and both were fantastic.
- mbernstein 2y ago
  I did the same for grim life collective for my wife. 5m video for $50 from one her favorite YouTube content creating duos seemed worth it.
benreesman 2y ago
I also thought it was cool that you could Uber a B-list celebrity. Have no fear: basically anyone with a lot of IG followers will work with you on a low friction sponsorship.

Agreed! If any of the celebrities they care to get videos from are on Cameo. Which, as it turns out, isn't really the case.

kbos87 2y ago

Agree, I don't think product-market fit is the problem here. A lot of the takes here assume they need to attract top talent and they don't. There's a very long tail of popular-ish, C and D list celebrities who can command $50-$250 a video. There's a business that can work, though I agree it could never command the insane valuation it had at the peak. There's also a reasonably good likelihood that their costs aren't well managed.

Ekaros 2y ago
There is always two sides I am starting to think here. The size of the team working and if that is growing when it does not need to and is it in some over priced location. And then there is how much is being burned on marketing. I have not seen it for Cameo, but just looking at sponsorship deals in social media and one wonders is there really that much money in this single spot?

stevekemp 2y ago

I have to say I really enjoyed using the service. I paid Spike and Drusilla, from Buffy, to say/sing happy birthday to my wife. Neither are top-tier actors, but they're both completely recognizable James Marsters in particular I guess, as he's done a lot of narration for things like the Dresden Files. There were "super-popular" actors available, for significant sums, but these two were cheap enough that it was a no-brainer to gamble on a good result, and both were fantastic.

mbernstein 2y ago
I did the same for grim life collective for my wife. 5m video for $50 from one her favorite YouTube content creating duos seemed worth it.

benreesman 2y ago

I also thought it was cool that you could Uber a B-list celebrity. Have no fear: basically anyone with a lot of IG followers will work with you on a low friction sponsorship.