> The current state of play is incredibly bad Then browsers should provide less data for fingerprinting, not more. Every new feature that provides data for fin

> The current state of play is incredibly bad Then browsers should provide less data for fingerprinting, not more. Every new feature that provides data for fingerprinting, should be behind a permission. Then any old features allowing fingerprinting (like reading canvas content or getting GPU name) should be gradually put behind permissions. What Google does, is it just provides more options for fingerprinting under excuse that someday in future (maybe, just believe us) it will help to improve privacy. > shady organizations can and do buy things like location data Why it is not forbidden by law? > The ability to strip individual identities from those datasets and make the level of targeting aligned with something very course grained like interests You can show ads matching page content or user's request and it will be in most cases relevant. You don't even need cookies for this. You don't need to know someone's interests. If a person is watching a GPU review, add a link to the store selling this GPU with a discount. If a person types "buy 3090" in Google, put a link to the store in the search results. Also reality is, in many cases advertisers want to advertise some product nobody really needs. Often ads have a click-through rates below 0.1% or even less. This means that there is no need in such ads in the first place. Instead of trying to sell it maybe you should make something that people will want to buy at a reasonable price.