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Matt Trifiro, serial entrepreneur and current VP of Marketing at Vapor IO, offers his lessons learned from applying AI tools to marketing tasks. I took away fou
by skmurphy 2y ago
Matt Trifiro, serial entrepreneur and current VP of Marketing at Vapor IO, offers his lessons learned from applying AI tools to marketing tasks. I took away four key choices that Matt made that helped him explore possibilities and add new capabilities he could quickly use.
1. Choose augmentation over "pure automation" (you stay in the loop, but your oversight may shrink to 10-20% of the original scope).
2. Blend research and testing (30% research, 70% testing) to walk slowly along a path that is empirically verified. Take small steps where some land in swamp, others on bedrock.
3. Stretch outside your comfort zone. If you are on the frontier substantial incremental progress can come from small steps into the unknown as much as refining what you have learned.
4. Cultivate deep empathy for customer perspective. Look at the situation from both sides of the table. Don't do things to customers you would not want done to you.