I completely agree. I do love veggie burgers, but the last thing I want them to remind me of or taste like is meat -- that would be just repulsive. In my experi

I completely agree. I do love veggie burgers, but the last thing I want them to remind me of or taste like is meat -- that would be just repulsive. In my experience this is the norm for vegetarians and is why many companies that make meat analogues purposely don't make them like meat. These companies have done their market research and know what their customers want However, the founders might be going after a different market than vegetarians like ourselves. They are going after the unwashed masses who aren't vegetarian. Providing meat analogues that are meat-ie might get people who are vegetarian to slowly cut out real meat from their diets. This is exactly what we need for the environment.