Well, there's SEO and then there's SEO. Some of it is just common-sense stuff to aid search engines a bit, and that benefits everyone. And then there's SEO whic

Well, there's SEO and then there's SEO. Some of it is just common-sense stuff to aid search engines a bit, and that benefits everyone. And then there's SEO which is all the bullshittery you're referring to. For well over a decade the best SEO trick is to write helpful useful content. Your small independent blog can become a top Google hit without too much effort. This is kind of neat.