Precisely. For Macs Apple made a Pro Workflows team that looked at a bunch of specific tasks done by photographers, videographers, programmers etc and worked to

Precisely. For Macs Apple made a Pro Workflows team that looked at a bunch of specific tasks done by photographers, videographers, programmers etc and worked to make macs, ipad and iphones better for those specific things. They need a team like that for Maps. Run someone through "I want to go to a bar tonight" on Google Maps, have them try it on Apple Maps, spec out what is needed to actually make it work, and repeat for a couple dozen use cases. They really have been able to do this for a few areas within maps. If they broaden this out they'll be a serious contender for Google Maps. They already have them beat on privacy, speed, ios integration etc