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If the browsers dump third party cookies, isn’t there just going to be some other technology to get around it and use first party cookies the same way we use th

If the browsers dump third party cookies, isn’t there just going to be some other technology to get around it and use first party cookies the same way we use third party cookies? Is it really the technology that is the problem or is it the fact that companies have entire business models on tracking and surveillance that appears to be very profitable.

solardev 2y ago
Yes, they basically move towards server-side integrations and tracking.
ethbr1 2y ago
It's that the primary browser vendor is an ad company.
afavour 2y ago
Browsers have the ultimate power here. You can’t make something with the tracking power of third party cookies unless browser APIs let you.
- namdnay 2y ago
  you can but it's several orders of magnitude more expensive. ad networks would have to propose backend integrations to each website, it just wouldn't be profitable unless the sites are huge
  - zuppy 2y ago
    not really. as long as you own the domain, you can put a cname to one of their servers and voila… server side tracking with first party cookies.
donatzsky 2y ago
This is already possible with Google Tag Manager. It was here on HN recently.
lofenfew 2y ago
third party cookies track you across the web, on every site you visit, so long as the third party is in common. first party cookies are categorically different. I don't think the proposal is even the removal of third party cookies per se, rather that they be partitioned into silos based on the first party site. So there's no need for a workaround using first party cookies, but the capabilities exposed by cookies become categorically different.
wombarly 2y ago
Dumping third-party cookies is going to cause people's privacy to end up in a way worse position. Almost all of ad tech is moving towards identifiers like hashed normalized emails (e.g. removing +'s from gmail), phone numbers, names, etc. for personalized ads.

solardev 2y ago

Yes, they basically move towards server-side integrations and tracking.

ethbr1 2y ago

It's that the primary browser vendor is an ad company.

afavour 2y ago

Browsers have the ultimate power here. You can’t make something with the tracking power of third party cookies unless browser APIs let you.

namdnay 2y ago
you can but it's several orders of magnitude more expensive. ad networks would have to propose backend integrations to each website, it just wouldn't be profitable unless the sites are huge
- zuppy 2y ago
  not really. as long as you own the domain, you can put a cname to one of their servers and voila… server side tracking with first party cookies.

donatzsky 2y ago

This is already possible with Google Tag Manager. It was here on HN recently.

lofenfew 2y ago

third party cookies track you across the web, on every site you visit, so long as the third party is in common. first party cookies are categorically different. I don't think the proposal is even the removal of third party cookies per se, rather that they be partitioned into silos based on the first party site. So there's no need for a workaround using first party cookies, but the capabilities exposed by cookies become categorically different.

wombarly 2y ago

Dumping third-party cookies is going to cause people's privacy to end up in a way worse position. Almost all of ad tech is moving towards identifiers like hashed normalized emails (e.g. removing +'s from gmail), phone numbers, names, etc. for personalized ads.