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Yes. This comes very shortly after Google announced (in very “our incredible journey” style) that they’re dropping their plans to deprecate third party cookies:
by afavour 2y ago
Yes. This comes very shortly after Google announced (in very “our incredible journey” style) that they’re dropping their plans to deprecate third party cookies:
https://privacysandbox.com/news/privacy-sandbox-update https://privacysandbox.com/news/privacy-sandbox-update
I’m very happy to see this being called out. Reading between the lines it would seem Google’s ad arm has seen the effects of other browsers banning third party cookies and said “no way you’re doing this, Chrome”. I’m sure the Chrome engineers are livid about it (but that’s the deal they make by working there, I suppose)
- plorkyeran 2y agoThere's been a lot of speculation that it's the other way around; removing third party cookies doesn't hurt Google's ad tracking but it does hurt the other advertisers who don't control the dominant browser, so they got spooked on antitrust grounds.