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They're being diplomatic by vaugely gesturing that "not all browsers" have dropped third party cookies, but isn't this squarely directed at Google? The only ot
by jsheard 2y ago
They're being diplomatic by vaugely gesturing that "not all browsers" have dropped third party cookies, but isn't this squarely directed at Google?
The only other two browser engines that matter have already done it.
- afavour 2y agoYes. This comes very shortly after Google announced (in very “our incredible journey” style) that they’re dropping their plans to deprecate third party cookies: https://privacysandbox.com/news/privacy-sandbox-update https://privacysandbox.com/news/privacy-sandbox-update I’m very happy to see this being called out. Reading between the lines it would seem Google’s ad arm has seen the effects of other browsers banning third party cookies and said “no way you’re doing this, Chrome”. I’m sure the Chrome engineers are livid about it (but that’s the deal they make by working there, I suppose)
- plorkyeran 2y agoThere's been a lot of speculation that it's the other way around; removing third party cookies doesn't hurt Google's ad tracking but it does hurt the other advertisers who don't control the dominant browser, so they got spooked on antitrust grounds.
- maroonblazer 2y agoThey link to Google's recent statement so I'd say they're not being vague at all :-)
- namdnay 2y agoto be fair, google knew that if they continued, edge would immediately announce that they're not going to do it (at least when in an enterprise setting) and immediately gobble up all the ground they have lost to google on corporate deployments
- namdnay 2y agono one is running enterprise software on safari or firefox. it's chrome/edge or IE