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Not really true, depends on the marginal elasticity of demand whether the consumer vs. the retailer pays and how much. My wife owns a retail store, and she love
by sgerenser 2y ago
Not really true, depends on the marginal elasticity of demand whether the consumer vs. the retailer pays and how much. My wife owns a retail store, and she loves Amex customers, they’re usually the highest spenders and easiest to upsell. Having a surcharge for credit cards or Amex in particular would be counterproductive.
- eru 2y agoWell, and I assume those upsells probably have a higher margin for her. Ie effectively she's charging those Amex guys more.