>The minute you start optimizing for employees instead of customers, you’re delivering less value to customers (the world) and asking to be disrupted. False co

>The minute you start optimizing for employees instead of customers, you’re delivering less value to customers (the world) and asking to be disrupted. False comparison bc today's companies balance customer value with shareholder value. Collectives can do the same thing. The fatal scenario of companies optimizing for owner's benefit is in fact the scenario we have today where investor-owned companies benefits themselves more than customers, eg pollution, disposable plastic products that can't be repaired or maintained, like the millions of apple tvs that just become landfill overnight, fake shortages to raise prices, stock buy backs, low quality processed foods manufactured in at bliss point.