> The problem is that consumers don't behave like that. Actually they do, just not on Amazon. If you search for 'tide pods' you'll find a WHOLE page of product

> The problem is that consumers don't behave like that. Actually they do, just not on Amazon. If you search for 'tide pods' you'll find a WHOLE page of product listings on the first page of the search results full of duplicates and confusing quantity packages. If I do the same on Target.com there are roughly 10~12 products I can actually choose from which is much easier to decipher which one to actually order.