As a matter of fact, it already sometimes does. For example, Texas Pete canned chili sauce contains soy grits instead of meat, yet makes no attempt on its packa

As a matter of fact, it already sometimes does. For example, Texas Pete canned chili sauce contains soy grits instead of meat, yet makes no attempt on its packaging to advertise that it is vegetarian. I also wouldn't be surprised, given the incredibly low cost of textured gluten, if there were a fair number of Chinese restaurants out there passing it off as "duck" in their dishes. So far, vegetarian meat substitutes have been treated as a niche luxury good and made very expensive for western markets, but this is an artificial effect caused by demographics on the demand side, not a matter of supply costs. You can see proof of this by shopping for fake meat at Asian markets and comparing the prices to those in the hippie section of their local supermarket. A bag of dried soy protein that will turn into the equivalent of several pounds of ground beef can easily be found for under $3.