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One probably small thing: Having a cohesive ecosystem where you can share links makes a map app more useful.

• andoma 2y ago
  I’m on both iOS, macOS and Linux. One thing that’s keeping me using Google Maps is not having Apple Maps in the browser (on Linux). This definitely could lower the switching threshold.
  • ksec 2y ago
    This actually makes much more sense. Having Apple Maps as bait to potential switchers.