> The problem is that consumers don't behave like that. This is also why Amazon's Dash buttons failed. I always want to see a page with the product details and

> The problem is that consumers don't behave like that. This is also why Amazon's Dash buttons failed. I always want to see a page with the product details and price before I click "buy". Reducing the number of clicks is not going to make me change my decision and suddenly order more things. I don't think this is right. My understanding is the average Dash Button was pressed ~5 times, which isn't bad. The problem was that "subscribe and save" generated more orders than that. For what it's worthy, my company[1] makes a re-ordering IoT device that uses weight to re-order rather than a button click, and we generate more orders than "subscribe and save" programs. This suggests that the problem with Dash was that the habit was not easy to build, not that people wanted to see the product page. [1] bottomless.com