3 ms·

Ask HN: Why do so many B2B tech companies sponsor formula 1?

• dexwiz 2y ago
  For the same reason they sponsor sailing and catamaran teams.
  • rfarley04 2y ago
    This is such a better explanation than "because old white men watch F1"
• ljf 2y ago
  An excuse to take clients and show off how solvent they are.
• pestatije 2y ago
  F1 has a strong need for IT but not so much money ... so they go the sponsorship way: services in exchange for publicity