I think we haven't yet recognised, as a society, that our deep emotional connection to meat-eating is not some innate caveman instinct but is mainly the result

I think we haven't yet recognised, as a society, that our deep emotional connection to meat-eating is not some innate caveman instinct but is mainly the result of marketing by a powerful industry. Of course it helps that meat is delicious. But grazing livestock has grown to inhabit all the marginal land simply because that marginal land is a cheap resource that has not historically been much use for anything else. If we actually accounted properly for the emissions impact of meat production AND the carbon uptake of soils then we would shift significantly in the direction of normalising a vegan diet and considering meat as an occasional luxury. The market is currently distorted in overproduction and overconsumption of meat, but there are very powerful interests protecting that status quo. The opposition to a more rational approach to meat consumption is deeply visceral, emotional and tribal. https://ourworldindata.org/images/published/Global-land-use-breakdown_850.png https://ourworldindata.org/images/published/Global-land-use-...